Parade clothing is made using only the softest, most durable organic cotton. Organic cotton is made without the use of pesticides and harsh chemicals, keeping the planet, its farmers and its people healthy. It's also healthier for babies' sensitive skin. Our organic cotton is 100% GOTS certified, the Global Organic Textile Standard - the highest in the industry, so you know you're getting the real thing. We're in love with organic cotton, it's simply the best for our environment and our little ones.
Supporting Fair Trade
Our collection is produced fair trade in beautiful India. We visit our production facilities twice a year to ensure quality of our product - and say hi to our friends. Fair trade means that the people making our product have a safe working environment, are paid fairly, and have labour standards in place that make us proud to be their partners. Why India? Cotton is not grown in Canada, so it must be imported - India was a natural choice for us because of it's rich history - organic cotton farming has been a tradition for over 4000 years.
A Canadian Company
We have been designing our fabrics and graphics since we began, and it's what we became known for. Our flagship studio and shop in Vancouver is located just a few doors down from our very first studio in the historic district of Gastown, where Parade was born in 2004. Today, our shop welcomes both locals and tourists everyday who come to shop our Canadian-designed collection. On our tenth year anniversary in June 2014, we opened a second flagship boutique on Granville Island, another Vancouver destination we're very proud to call our home.